by Chris | Jul 3, 2024 | blog content, content marketing, old content
In a recent Search off the Record podcast, Google went into detail on its own take on the rather sketchy topic of content decay. A concept with no formal definition, most SEOs and webmasters have their unique ideas as to what content decay really means. Hosted by John...
by Chris | Jan 23, 2024 | influencer marketing, smm, social media marketing
Social media marketing (SMM) and influencer marketing (IM) are two very different but equally effective strategies. Deciding which of the two is right for your business begins with understanding the objectives, functions, benefits and potential drawbacks of...
by Chris | Nov 9, 2023 | business seo, seo, seo audits
SEO remains the cornerstone of effective online marketing, as it has been for some time. But while the core fundamentals of SEO have proven consistent, each year brings new trends and shifts into play. Anticipating the SEO trends that will shape 2024, it is...
by Chris | Oct 20, 2023 | ai, ai generated reviews, reviews
In a recent announcement via its Merchant Centre, Google has made it clear: they’re tightening their grip on AI-generated content. In this instance, by targeting reviews produced by artificial intelligence. Under the newly introduced section in Google’s...
by Chris | Sep 14, 2023 | backlinks, gaining backlinks
1. Create More Infographics Evidence suggests that posts with outstanding infographics attract far more backlinks than traditional textual posts. The same is also true for most types of posts that are predominantly visual in nature, just as long as the visuals in...
