by Chris | Dec 24, 2014 | market research, online surveys
With the wide range of free online survey software available today, you will have no trouble finding something to help you gauge the priorities or satisfaction levels of your target customers. But finding the software is the easy part: what matters is that you spend...
by Chris | Nov 20, 2014 | newsletter signups, newsletters
Publishing a regular newsletter is a great way to keep customers updated on the latest events at your company. It can include any new products, special offers or recent achievements. But more importantly, every time you get a new subscriber to your newsletters you...
by Chris | Nov 4, 2014 | web content, website copy, website wording, writing web copy
Writing content for your website is very different to writing for print. Ideally, your visitors will be on the look-out for the kinds of products and services you provide. Hopefully they will have been driven there through an effective SEO or online marketing...
by Chris | Oct 18, 2014 | online marketing mistakes, seo, seo mistakes
SEO is easy to get wrong. It’s a fact. But when you get it right, it can make an immeasurable difference to your company’s online standing. But a bad SEO strategy can be more damaging than no strategy at all. With this in mind, it’s just as important to learn what not...
by Chris | Sep 25, 2014 | customer service facebook, customer service twitter, social media comments, social media complaints
Social media offers many benefits to companies in terms of marketing and connecting with customers. But alongside this, it does carry the downside that occasionally you are going to come up against some unhappy customers who aren’t shy about sharing their views with...
