by Chris | Aug 6, 2013 | email marketing
These days it can sometimes feel as though getting your company noticed is all about social media and viral marketing. Once such a revolutionary concept, it can now seem as though the humble email is already fading into the background when it comes to devising an...
by Chris | Jul 15, 2013 | aida, marketing, marketing strategy
The acronym AIDA is used to describe an age old marketing framework, developed in the late 19th century and pioneered by several experts in the early 20th century. The acronym itself first appeared in 1921 and has since been used to describe this traditional method of...
by Chris | Jul 5, 2013 | content marketing
Savvy marketers now understand that traditional forms of advertising are no longer enough to reach out to today’s consumer. Content marketing is the method of creating and distributing relevant material to your customer base in order to drive profitable consumer...
by Chris | Jul 1, 2013 | business marketing, marketing, marketing companies, marketing company, small business marketing
Traditionally, most companies employing more than thirty or so staff would have their own in-house marketing department, dedicated to market research and running marketing campaigns. In a post credit crunch world however, the face of in-house marketing is changing as...
by Chris | Jun 17, 2013 | marketing consultant, marketing consultants
In today’s competitive marketplace, business owners can no longer expect to be able to manage every aspect of their business themselves. Indeed, it’s considered intelligent to outsource particularly important functions to experts. Marketing is a case in point: every...
