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The Book of Mormon and Social Media

Following on from shows such as ‘Jerry Springer: The Musical’, ‘The Book of Mormon’ is one of the more recent controversial musicals to get the critics talking.  Developed over a period of seven years by South Park creators Trey Parker and Matt Stone, with music...

How Viral Marketing Can Work For Businesses

Viral marketing is the process of using social media and other technologies to increase an awareness of your brand or other marketing message. It is called ‘viral’ because it is analogous to the spread of a disease: theoretically, a good viral marketing campaign will...