by Chris | Dec 14, 2012 | marketing, marketing companies, marketing firms
One would hope that a firm specialising in the subtle art of marketing would be fully capable of carrying out their own marketing and advertising strategy. Whilst in the boom times this is usually the case, many marketing companies are currently failing to reach out...
by Chris | Dec 6, 2012 | marketing strategies, six sigma
Terms such as ‘Six Sigma’, ‘process improvement’ and ‘DMAIC’ are not traditionally the jargon of a marketing consultant. Nevertheless, there is an increasing proportion of such experts using this technique, developed by Motorola back in the 1980s, to improve their...
by Chris | Nov 22, 2012 | brand awareness, branding, branding for SMEs
Constraint is the word that comes to mind every time an employee or a business has an excuse. Why is a project not completed? The deadline was not realistic. Why is a website not ranking in search engines? The cost involved is too great. The questions and excuses are...
by Chris | Nov 22, 2012 | business consultant
As a business owner how would you like to: Do more of what works and eliminate what doesn’t? Create and implement a successful marketing strategy? Establish a positive and productive working environment? Deliver a consistently higher Return On Investment? A...
by Chris | Nov 10, 2012 | adwords, google adwords, online advertising
The world’s most popular and powerful search engine is currently Google. When business owners talk about getting their website onto Page 1, they generally mean Google. So what kinds of businesses could benefit from a Google AdWords campaign? Basically, any business...
