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The Importance Of Local Marketing

You might think that the increasing use of the Internet to find products and services would mean that there is more onus on companies to extend their influence further afield. In fact, the opposite can be true. With the huge amount of competition out there, companies...

Is Your Print Advertising Campaign Working For You?

Around 70 per cent of business owners who use ‘traditional’ print advertising methods such as newspapers, magazines, trade publications and directories to promote their businesses, do not know whether their advertising is working for them – or not. Perhaps because of...

Cadbury And Oreo: The Benefits Of Combining Strengths

Sometimes, when long-established brands are failing to command the sales, a wise marketing strategy is to use the time-honoured philosophy of ‘strength in numbers’. Mondelez International, the snacks company spun out of Kraft Foods which owns the much-loved British...