by Chris | Aug 25, 2021 | brexit, ecommerce, ecommerce marketing
It was never in any doubt that Brexit would bring devastating economic consequences for many businesses across the UK. Cross-channel export and import complications are already hitting merchants hard, and experts believe the worst is yet to come. One of the...
by Chris | Jul 9, 2021 | marketing news, press releases
Whether planning an outreach campaign or already in the midst of a PR distribution strategy, here are five more mistakes to avoid when reaching out to journalists: 1. Thinking You Have Creative Control The moment your press release lands in the journo’s mailbox, it...
by Chris | May 25, 2021 | brand marketing, influencer, influencer marketing
The more widespread a marketing tactic becomes, the lower its subsequent influence on its target market. Consumers these days are savvy to the attempts of businesses to convince them to act on the basis of marketing messages and associated materials.When any...
by Chris | Mar 12, 2021 | ecommerce, ecommerce marketing, increasing online sales
For reasons we don’t need to go into, it’s a pretty mixed bag right now for ecommerce businesses worldwide. Online retail in general is booming, but we’re slap-bang in the middle of a period where people are hesitant to spend their money.Hence, anything you can...
by Chris | Feb 17, 2021 | mobile video streaming, multichannel video content, video marketing, webinars
In terms of popularity, impact and appeal, video continues to go from strength to strength. It’s been the most influential marketing and promotional medium for some time, and is expected to continue its meteoric rise throughout 2021 and beyond. According to a...
