by Chris | Oct 27, 2011 | marketing companies
For a good example of how the constituent parts of a marketing campaign come together to support the greater good of a much larger entity, you need look no further than that of the movie industry. The script and story of the movie can be compared to that of a...
by Chris | Oct 27, 2011 | marketing consultant
1992 saw the much-vaunted debut of the Premier League, trumpeted as the new age of English football. It heralded a drastic change for the national game as money flooded into the sport altering it indelibly. With clubs spurred on by the television deals and the desire...
by Chris | Oct 27, 2011 | business consultant
American poet Ralph Waldo Emerson once said: “We are all inventors, each sailing out on a voyage of discovery, guided each by a private chart, of which there is no duplicate. The world is all gates, all opportunities.” Of course, it’s open to interpretation, but what...
by Chris | Oct 14, 2011 | small business marketing
Right now it might feel as though it’s all doom and gloom, what with the current state of the UK and worldwide economy, not to mention austerity measures biting hard into the public sector. But, it might be surprising to learn that many small to medium-sized...
by Chris | Oct 14, 2011 | business marketing
Back in the day, during the ‘50s and much of the ‘60s, a song’s popularity was measured merely by the sales of sheet music. But it wasn’t until February, 1969 that the record sales from stores across the country were first compiled and recorded – giving...
