by Chris | May 25, 2021 | brand marketing, influencer, influencer marketing
The more widespread a marketing tactic becomes, the lower its subsequent influence on its target market. Consumers these days are savvy to the attempts of businesses to convince them to act on the basis of marketing messages and associated materials.When any...
by Chris | Jan 8, 2021 | brand marketing, business marketing, ecommerce marketing
There’s always a sting in the tail with the annual Christmas ecommerce frenzy. Things are just about as peachy and positive as it gets for a couple of months, after which comes the inevitable lull. One of the biggest (and most common mistakes) made by...
by Chris | Sep 20, 2017 | brand awareness, brand marketing, branding
How can you ensure that the brand story you tell is one your customers will respond positively to? The answer…well, there are of course enormous differences from one organisation to the next. Nevertheless, there are a few key strategic guidelines to follow, which can...
by Chris | Sep 1, 2012 | brand language, brand marketing, branding
Branding is the process of differentiating your company so it can be identified as distinct from your competitors on the market. Sadly, in today’s highly competitive marketplace it is no longer enough just to develop and produce outstanding products. It’s a fact that...
