by Chris | Sep 20, 2017 | brand awareness, brand marketing, branding
How can you ensure that the brand story you tell is one your customers will respond positively to? The answer…well, there are of course enormous differences from one organisation to the next. Nevertheless, there are a few key strategic guidelines to follow, which can...
by Chris | Nov 22, 2012 | brand awareness, branding, branding for SMEs
Constraint is the word that comes to mind every time an employee or a business has an excuse. Why is a project not completed? The deadline was not realistic. Why is a website not ranking in search engines? The cost involved is too great. The questions and excuses are...
by Chris | Sep 1, 2012 | brand language, brand marketing, branding
Branding is the process of differentiating your company so it can be identified as distinct from your competitors on the market. Sadly, in today’s highly competitive marketplace it is no longer enough just to develop and produce outstanding products. It’s a fact that...
