by Chris | Jan 8, 2021 | brand marketing, business marketing, ecommerce marketing
There’s always a sting in the tail with the annual Christmas ecommerce frenzy. Things are just about as peachy and positive as it gets for a couple of months, after which comes the inevitable lull. One of the biggest (and most common mistakes) made by...
by Chris | Jul 1, 2013 | business marketing, marketing, marketing companies, marketing company, small business marketing
Traditionally, most companies employing more than thirty or so staff would have their own in-house marketing department, dedicated to market research and running marketing campaigns. In a post credit crunch world however, the face of in-house marketing is changing as...
by Chris | Feb 2, 2013 | business marketing, marketing a business, small business marketing
When it comes to marketing your business, having a realistic plan or structure is all important. Unless you have an experienced marketing team on side, it’s all too easy to get drawn into adopting a ‘scattergun’ approach to your marketing, which won’t achieve the...
by Chris | Jan 18, 2013 | apple, business marketing, marketing
Ready . . . Fire . . . Aim . . . hey, we just launched a new product! And so it was with the very first Apple Computer. Yes, you did read that first bit right. ‘Ready. Fire. Aim.’ – rather than ‘Ready. Aim. Fire. ‘ Which is what the majority of businesses would do....
by Chris | Sep 27, 2012 | banners, business marketing, display banners, exhibitions, trade exhibitions
Finding a consistent stream of new clients can be a challenging prospect, particularly if you work from home. It’s all too easy to slip into your own daily routine and become overly-reliant on your website to pull in new leads, when what you should really be doing...
by Chris | Aug 25, 2012 | business marketing
The benefit of content marketing for any business is well documented. Customers receive useful and valuable content absolutely free and in return, become loyal champions of the company, returning with their business time and time again. For large companies this is...
