by Chris | Jun 3, 2017 | blog content, copywriting, website copy
When it comes to website development, pretty much anyone can source fresh content from elsewhere and publish it on their own website. Which is, more often than not, exactly what the majority of website owners do. From news pieces to relevant articles to videos and...
by Chris | May 17, 2011 | copywriting
1. Plan Your Writing All successful writers think before they write. What are you selling? What are its benefits? Why should people buy from you? What is your Unique Selling Proposition (USP)? 2. Create a Benefit-Laden Headline Five times as many people read the...