by Chris | Jan 23, 2024 | influencer marketing, smm, social media marketing
Social media marketing (SMM) and influencer marketing (IM) are two very different but equally effective strategies. Deciding which of the two is right for your business begins with understanding the objectives, functions, benefits and potential drawbacks of...
by Chris | May 25, 2021 | brand marketing, influencer, influencer marketing
The more widespread a marketing tactic becomes, the lower its subsequent influence on its target market. Consumers these days are savvy to the attempts of businesses to convince them to act on the basis of marketing messages and associated materials.When any...