by Chris | Oct 23, 2020 | internet marketing, seo
For much of recent history, it’s been the norm to focus on SERP rankings above and beyond everything else. Which of course makes sense, given the way in which a high position in Google or Bing can result in the most enormous traffic boost for any...
by Chris | Oct 16, 2019 | internet marketing, online marketing, ppc, seo, seo or ppc
It is common to come across a debate regarding which is better – PPC or SEO. In reality, you can do with bringing both of them into your marketing strategy.But the question is still there – which one should you prioritise? For some businesses, it is a case of bringing...
by Chris | Nov 12, 2016 | digital marketing, internet marketing, online marketing
Right now, it’s probably pretty safe to say that the Internet of things really isn’t having an enormous impact on your life. You’ve read about it, you’ve been aware of its existence for quite some time and you are continually told it will be the biggest revolution...
by Chris | Oct 17, 2015 | internet marketing, online marketing, seo
We’ve all read the articles telling us that SEO is dead and we should be looking at other ways to promote our businesses online. The truth lies somewhere in the middle: yes, it’s becoming increasingly important to create high-quality content rather than playing the...
by Chris | Sep 19, 2015 | internet marketing, online marketing
There is only so much time in the working day and most companies – especially smaller ones – have limited resources to spend on online marketing. But nobody could deny that it’s a vital part of business development today so the most logical thing to do is employ some...
by Chris | Mar 26, 2013 | internet marketing, marketing, tesco
In the UK the horse meat scandal has knocked several of the big retailers sideways, and Tesco is one of the most high-profile names to be caught in the fall-out. Indeed, unfairly or not it seems to have become ‘the face’ of the horse meat scandal. The revelation that...
