by Chris | Sep 14, 2023 | marketing, online marketing
There are certain rules which absolutely must be followed at all times when planning and implementing a marketing strategy. One of the most important of all is – ensure you never come across as desperate.It’s one of the things far too many entrepreneurs seem to...
by Chris | Jul 2, 2020 | generation z, marketing
Just for the record, Generation Z applies to anyone born from the mid-1990s to the early 2000s…in case you wondered! While much of the world continues to focus on Millennials, a recent study carried out by Marketing Dive highlighted the expectations and preferences of...
by Chris | Mar 6, 2018 | marketing, marketing statistics
It’s time once again to share a few interesting and important digital marketing stats from the past couple of weeks. Whatever the size and nature of your business, you’ll hopefully find some kind of value in the following: Right to be forgotten of interest to millions...
by Chris | Feb 3, 2018 | consumer market research, consumers, email click rates, latest facts, marketing
It’s the moment you have all been waiting for – our latest list of interesting and perhaps even useful statistics from the world of digital marketing. 65% of consumers are fed up with irrelevant communication First up, it seems you aren’t the only one who’s well and...
by Chris | Feb 6, 2016 | Creative Online Marketing Strategies, Low-Cost Online Marketing Strategies, marketing, online marketing
With so many companies vying for attention on the online marketplace, it’s becoming harder and harder to get through to your target audience. This is particularly true if you don’t have the seemingly limitless marketing budget of some of the biggest players. But this...
by Chris | Jul 15, 2013 | aida, marketing, marketing strategy
The acronym AIDA is used to describe an age old marketing framework, developed in the late 19th century and pioneered by several experts in the early 20th century. The acronym itself first appeared in 1921 and has since been used to describe this traditional method of...
