by Chris | Jul 1, 2013 | business marketing, marketing, marketing companies, marketing company, small business marketing
Traditionally, most companies employing more than thirty or so staff would have their own in-house marketing department, dedicated to market research and running marketing campaigns. In a post credit crunch world however, the face of in-house marketing is changing as...
by Chris | Mar 26, 2013 | internet marketing, marketing, tesco
In the UK the horse meat scandal has knocked several of the big retailers sideways, and Tesco is one of the most high-profile names to be caught in the fall-out. Indeed, unfairly or not it seems to have become ‘the face’ of the horse meat scandal. The revelation that...
by Chris | Jan 18, 2013 | apple, business marketing, marketing
Ready . . . Fire . . . Aim . . . hey, we just launched a new product! And so it was with the very first Apple Computer. Yes, you did read that first bit right. ‘Ready. Fire. Aim.’ – rather than ‘Ready. Aim. Fire. ‘ Which is what the majority of businesses would do....
by Chris | Jan 8, 2013 | marketing, nike, sportswear, womens sportswear
When it comes to sportswear, the sale of women’s clothing in the UK may well be going to outstrip that of men’s sportswear. The example of outstanding women’s sportsmanship at the London 2012 Olympics will no doubt have played its part here. Fitness and sporting...
by Chris | Dec 14, 2012 | marketing, marketing companies, marketing firms
One would hope that a firm specialising in the subtle art of marketing would be fully capable of carrying out their own marketing and advertising strategy. Whilst in the boom times this is usually the case, many marketing companies are currently failing to reach out...
by Chris | Aug 16, 2012 | marketing, marketing companies, marketing company
Have you recently launched a new business or are you about to launch? No matter how confident you are in your product or service, getting your new business out into the world can be a daunting prospect. According to an article by the National Business Association,...
