by Chris | Nov 9, 2023 | business seo, seo, seo audits
SEO remains the cornerstone of effective online marketing, as it has been for some time. But while the core fundamentals of SEO have proven consistent, each year brings new trends and shifts into play. Anticipating the SEO trends that will shape 2024, it is...
by Chris | May 31, 2022 | content writing, keywords, seo
Keyword stuffing has been one of the biggest grey areas of SEO for some time. If not, the dictionary definition of a black-hat tactic to avoid at all costs. But when considering the endless complexities of SEO from a 2022 perspective, is keyword stuffing really such a...
by Chris | May 10, 2022 | one page websites, seo, websites
In a recent Google Search Central SEO office-hours hangout, John Mueller was questioned on the hotly-debated topic of website authority. Specifically, Mr Mueller sought to address the age-old question of whether a website needs to become an authority in its...
by Chris | Mar 11, 2022 | backlinks, link exchange, seo
Quite some time ago, Google made its thoughts on unnatural link exchange schemes perfectly clear. The long and short of it being that swapping links for reciprocal benefit was not conducive with quality SEO.A stance which stands to reason, as reciprocal linking paves...
by Chris | Oct 23, 2020 | internet marketing, seo
For much of recent history, it’s been the norm to focus on SERP rankings above and beyond everything else. Which of course makes sense, given the way in which a high position in Google or Bing can result in the most enormous traffic boost for any...
by Chris | Sep 3, 2020 | search engine marketing, seo, seo agency, seo consultant
If your business is involved in SEO, chances are you share the same goal as everyone else. That being, to climb right to the top of the rankings to the number-one position. It’s no secret that the higher the ranking, the more likely you are to win the lion’s share of...
