by Chris | Sep 6, 2018 | black hat seo, online marketing, seo, white hat seo
It seems the one constant in the whole digital marketing landscape over recent years has been the importance of SEO. Or more specifically, achieving solid SERP performance. And as far as the immediate outlook is concerned at least, it doesn’t look as if things are...
by Chris | Apr 4, 2018 | algorithm tweaks, google, google updates, seo
These days, most online business owners keep a fairly close eye on their SERP rankings. Assuming they count on search engines to send traffic their way, their prominence or otherwise can make or break their businesses. The problem being that every now and then, many...
by Chris | Apr 2, 2017 | search engine optimisation, seo, SEO Marketing
The beginning of the new year usually raises a variety of questions as to precisely what will happen in the SEO field over the next 12 months. SEO’s landscape has changed dramatically over recent years, but it remains every bit as crucial and powerful as it ever was....
by Chris | Jan 14, 2017 | local search engine optimization, local seo, seo
It’s probably safe to say that most people these days are aware of the importance of local landing pages. As part of a wider web marketing strategy, local landing pages are known to have a direct and enormous impact on everything from bounce rates to conversions. But...
by Chris | Dec 3, 2016 | algorithm tweaks, business seo, human raters, seo, serps
Contrary to popular belief, not all that goes on behind the scenes with regard to Google’s SERP rankings is controlled by machines. Instead, there is also a bank of professional human raters at work, charged with the task of determining search results quality. In...
by Chris | Nov 5, 2016 | back links, link building, seo
While most small business owners understand the value of link building, the overwhelming majority do nothing about it. Even if they hire others to tackle the job on their behalf, they themselves tend to make no effort whatsoever to contribute to the cause. Which is a...
