by Chris | Jul 1, 2013 | business marketing, marketing, marketing companies, marketing company, small business marketing
Traditionally, most companies employing more than thirty or so staff would have their own in-house marketing department, dedicated to market research and running marketing campaigns. In a post credit crunch world however, the face of in-house marketing is changing as...
by Chris | May 12, 2013 | small business marketing
Running in a small business in today’s competitive marketplace is challenging, and marketing is a particularly big priority if you want to stay visible to potential customers.But it’s not always easy and if done badly can sometimes actually have a negative...
by Chris | Feb 2, 2013 | business marketing, marketing a business, small business marketing
When it comes to marketing your business, having a realistic plan or structure is all important. Unless you have an experienced marketing team on side, it’s all too easy to get drawn into adopting a ‘scattergun’ approach to your marketing, which won’t achieve the...
by Chris | Jun 4, 2012 | small business marketing
We’re not Virgin or Coca-Cola, why would we need a vision statement?” “Vision statements . . . mission statements . . . aren’t they just whimsical phrases big companies put out to impress investors?” “I’ve got a small business which employs five people . . . a vision...
by Chris | Nov 12, 2011 | small business marketing
In the EU, a small business is generally defined as one having fewer than 50 employees. Small businesses offer so much potential for offering a truly personal service to your customers, often at very little extra cost. Here are some simple ways to improve your small...
by Chris | Oct 27, 2011 | small business marketing
It’s pretty easy to forget that even the largest companies and organisations operating around the world today, started life as tiny enterprises, the result of the enthusiasm and dedication of a few. At the time they would have had little if any inclination of what the...
