by Chris | Jan 23, 2024 | influencer marketing, smm, social media marketing
Social media marketing (SMM) and influencer marketing (IM) are two very different but equally effective strategies. Deciding which of the two is right for your business begins with understanding the objectives, functions, benefits and potential drawbacks of...
by Chris | Oct 8, 2020 | social media advertising, social media marketing
Just to clarify one important point, there is technically no such thing as spending too much money on social media marketing. Assuming that every penny you invest is put to valuable and strategic use, investing heavily in social can be highly...
by Chris | Aug 24, 2016 | social media, social media marketing
Regardless of whether you yourself are personally active on social media, you are probably aware of its power and potential in a business setting. Which makes it all the more surprising that a striking proportion of businesses are still making little to no effort...
by Chris | Jun 4, 2013 | facebook, linkedin, social media marketing, twitter
Has your social media marketing strategy been letting you down? Are you beginning to feel sceptical about whether or not Facebook can even do anything for your business? Do you feel as though you are wasting valuable resources on social networking for very little...
by Chris | Apr 5, 2013 | social media marketing, twitter
Following on from shows such as ‘Jerry Springer: The Musical’, ‘The Book of Mormon’ is one of the more recent controversial musicals to get the critics talking. Developed over a period of seven years by South Park creators Trey Parker and Matt Stone, with music...
by Chris | Jan 5, 2012 | social media marketing
With Facebook, Twitter, LinkedIn and YouTube continuing to grow their followings substantially in 2011, and other social networks springing up month on month, it’s clear that social media is far from the ‘passing fad’ some doubters predicted. For many of us, social...
