How To Improve Your Online Content
Today, the content that appears about your company online is your calling card. To a great extent, it is this that helps you maintain a good reputation. But if the content isn’t right it can also have quite the opposite effect, which is why you should pay a lot of...
What To Ask An SEO Consultant Before Hiring Them
If you’ve decided to outsource your SEO to improve your company’s online presence then it’s vital you hire the right person. If you don’t take your time choosing them then you could well end up with someone who doesn’t have enough expertise or just isn’t right for...
Your Web Marketing Blueprint – Ticking the Right Boxes
Get it right and web marketing can bring any business the kind of success no other marketing method in the world comes close to. Today’s daily web traffic on a global scale is largely impossible to measure accurately – suffice to say it is gigantic and continues to...
Why You Should Hire A Website Designer
Every company needs a well-designed website – both in terms of how it looks and how it functions. If you’re not somebody who possesses design or web development skills then trying to do it yourself can be a waste of valuable time. With something as important as this,...
Tips For Trade Show Success
Trade shows can be the perfect opportunity for your company to showcase its new products and make important business contacts. But they require careful strategic planning on your part, otherwise all the time and money you have invested into your booth will be wasted....
Growing Your Business
Have you invested a lot in getting your business off the ground but now feel as though it’s reached a plateau? Launching a business successfully is hard enough in this day and age but achieving growth once you’ve done this is something else altogether. If you...
Should You Be Spending Less Money On Advertising? (And More On Content Marketing?)
According to AdGooroo, Amazon reputedly spent $54 million on Pay Per Click advertising during the first half of 2012. However 96% of businesses that use PPC spend on average less than $10,000 per year, and many of these are now seeking alternative marketing methods to...
How To Achieve E-Commerce Success
You may think that running an e-commerce business will be a breeze compared to setting up a shop and doing things the old-fashioned way. Be warned though – if you go in with this attitude you are going to run into problems very quickly. E-commerce does offer fantastic...
Google Penalised Your Site for Web Spam? Here’s How to Clean Up Your Act
This week, Google’s Matt Cutts has been speaking out about websites which try to fool the search engines into awarding them better rankings by unfair or dubious means. In particular Cutts was referring to “hidden text” and “keyword stuffing” – two activities which...
Dos And Don’ts Of Online Marketing
Marketing yourself online is a must these days if you hope to compete against other companies in your sector. But this is not something you should just throw yourself into blindly, as if it’s done wrong you can do yourself more harm than good. Take time to learn about...