Does Email Marketing Still Work?
These days it can sometimes feel as though getting your company noticed is all about social media and viral marketing. Once such a revolutionary concept, it can now seem as though the humble email is already fading into the background when it comes to devising an...
Is The AIDA Framework Still Relevant For Online Marketing?
The acronym AIDA is used to describe an age old marketing framework, developed in the late 19th century and pioneered by several experts in the early 20th century. The acronym itself first appeared in 1921 and has since been used to describe this traditional method of...
How Content Marketing Can Work For You
Savvy marketers now understand that traditional forms of advertising are no longer enough to reach out to today’s consumer. Content marketing is the method of creating and distributing relevant material to your customer base in order to drive profitable consumer...
A Devolution Of Power From Big Business In The Marketing World?
Traditionally, most companies employing more than thirty or so staff would have their own in-house marketing department, dedicated to market research and running marketing campaigns. In a post credit crunch world however, the face of in-house marketing is changing as...
Hiring A Marketing Consultant: What To Consider
In today’s competitive marketplace, business owners can no longer expect to be able to manage every aspect of their business themselves. Indeed, it’s considered intelligent to outsource particularly important functions to experts. Marketing is a case in point: every...
6 Hassle-Free Ways to Unearth More Sparkling Blog Content
Ever started a blog and deserted it after six weeks because you ran out of topics to write about? This is far from an unusual situation. In fact a recent study found that 64% of small businesses featured cited ‘a lack of content ideas’ as a major problem they faced on...
SlideShare Marketing . . . Better Than LinkedIn For Bringing In New Business?
Yes you did read that headline correctly. It seems that the under-utilised and underrated SlideShare is proving a more effective option for getting products and services in front of key decision makers, than the much revered professional networking site, LinkedIn....
How To Achieve More Through Facebook For Business
Has your social media marketing strategy been letting you down? Are you beginning to feel sceptical about whether or not Facebook can even do anything for your business? Do you feel as though you are wasting valuable resources on social networking for very little...
Common Mistakes in Small Business Marketing
Running in a small business in today's competitive marketplace is challenging, and marketing is a particularly big priority if you want to stay visible to potential customers.But it's not always easy and if done badly can sometimes actually have a negative effect, as...
3 Free Twitter Tools
As business owners, we are only too well aware that to do social media effectively can eat up a fair bit of our time. But if you don’t have the budget to outsource your social media requirements to a competent freelancer or marketing company, then I can recommend...