Instagram Is Perfect For Brands . . . Get The Picture?
They say a picture is worth a thousand words, and as if to prove the point, the Facebook-owned mobile photo sharing app that is Instagram, announced at the end of February (2013) that their active users have topped the 100 million mark. Now under any circumstances...
The Book of Mormon and Social Media
Following on from shows such as ‘Jerry Springer: The Musical’, ‘The Book of Mormon’ is one of the more recent controversial musicals to get the critics talking. Developed over a period of seven years by South Park creators Trey Parker and Matt Stone, with music...
Latest Research Revealed By Technorati Media: – Why Your Business Must Have A Blog
Technorati’s 2013 Digital Influence Report is hot off the press – and its findings might just surprise you.The report surveyed 6000+ influencers, 1200 consumers and 150 marketing companies to produce a series of valuable insights that could assist your marketing...
A New Survey Reports Brand Marketing A More Important Skill Requirement Than Digital Marketing
Marketing a product is one of the most important functions when creating a successful brand. After all, there is no point having a fantastic, unique product or service if your target audience is blissfully unaware of it. We all have so much information assaulting our...
How Viral Marketing Can Work For Businesses
Viral marketing is the process of using social media and other technologies to increase an awareness of your brand or other marketing message. It is called ‘viral’ because it is analogous to the spread of a disease: theoretically, a good viral marketing campaign will...
Marketing Challenge: Can Tesco Restore Its Customers’ Faith?
In the UK the horse meat scandal has knocked several of the big retailers sideways, and Tesco is one of the most high-profile names to be caught in the fall-out. Indeed, unfairly or not it seems to have become ‘the face’ of the horse meat scandal. The revelation that...
Could Your Company Benefit From The Wisdom Of A Business Coach?
These days everyone seems to want to position themselves as a ‘Guru’: Internet Guru Small Business Guru Marketing Guru Branding Guru Sales Guru PR Guru Why there’s probably even a Guru’s Guru somewhere . . . But enough of all that nonsense. If you are looking for some...
Topshop And Google Collaborate For London Fashion Week
Events such as London Fashion Week have generally been perceived as being something for only the exalted few. The rest of us have to wait to see the pictures in magazines or for the styles paraded on the catwalks to be copied or filtered down to our local high street...
Corporate Philanthropy – How Giving Gives Back
Historically the leaders of large corporations have often donated to charitable causes or used their stance at the helm of great ships to pursue causes dear to themselves. Henry and Edsel Ford founded the Ford Foundation in 1936 and contributed hugely to Third World...
Five Tips For Boosting Employee Morale
The research that positively correlates workplace morale with employee efficiency is extensive and well documented. Any business consultant will tell you that a happy workforce is a more productive one. Despite the trend being near common knowledge many employers...