Marketing Corporate Social Responsibility
In the 21st century any marketing consultant can testify to the fact that social responsibility has become a necessity for medium to large sized firms and corporations. Whilst being socially responsible can be extremely beneficial to a company’s brand image a failure,...
A Structured Approach To Your Business Marketing
When it comes to marketing your business, having a realistic plan or structure is all important. Unless you have an experienced marketing team on side, it’s all too easy to get drawn into adopting a ‘scattergun’ approach to your marketing, which won’t achieve the...
What Can Marketing Companies Do For My Business?
Running or starting up a business in the current financial climate is not for the faint hearted. With any business venture there is always so much to think about and never enough hours in the day to get through the longest ever to-do list in history! That's why it's...
When To Call The Business Consultant
Running a business can sometimes be lonely. When the buck stops with you and all the responsibility for success or failure is laid at your door, it can be tough. Sometimes, when things aren't going too well, when the phone is quiet and enquiries are few and far...
Is Your Business Easy To Find?
No matter how high the standard of your services and products, if your business is difficult to find, new custom will be hard to come by. The internet has made it easier than ever to find business details; from contact details to product prices, customer testimonials...
How To Increase Your Online Sales
One sure fire way to increase your business profitability is to increase your sales, but effective marketing will be wasted if you can’t convert those who visit your website into paying customers. Before hiring the services of a business consultant, for in-depth...
Five Flaws Of Management and Business Consultancy To Avoid
Management consultants are used by businesses of all sizes and in all areas of industry and commerce. It is true that a good business consultant can be worth his or her weight in gold; developing implementable business strategies, streamlining processes and...
What Your Business Can Learn From Apple’s Marketing
Ready . . . Fire . . . Aim . . . hey, we just launched a new product! And so it was with the very first Apple Computer. Yes, you did read that first bit right. ‘Ready. Fire. Aim.’ – rather than ‘Ready. Aim. Fire. ‘ Which is what the majority of businesses would do....
Do Your Customers Like You?
It’s no secret that we as consumers choose to buy from people (businesses and brands) we like and trust. So if I asked you what your customers think of you – do they like you? Do they love your products and services? Do they trust you? Do you know? If you’re a fan of...
Nike To Push Women’s Running Products And Digital Fitness
When it comes to sportswear, the sale of women’s clothing in the UK may well be going to outstrip that of men’s sportswear. The example of outstanding women’s sportsmanship at the London 2012 Olympics will no doubt have played its part here. Fitness and sporting...