Marketing A Marketing Firm
One would hope that a firm specialising in the subtle art of marketing would be fully capable of carrying out their own marketing and advertising strategy. Whilst in the boom times this is usually the case, many marketing companies are currently failing to reach out...
Applying Six Sigma To Marketing
Terms such as ‘Six Sigma’, ‘process improvement’ and ‘DMAIC’ are not traditionally the jargon of a marketing consultant. Nevertheless, there is an increasing proportion of such experts using this technique, developed by Motorola back in the 1980s, to improve their...
Why brand awareness is is commonly overlooked by UK SMEs?
Constraint is the word that comes to mind every time an employee or a business has an excuse. Why is a project not completed? The deadline was not realistic. Why is a website not ranking in search engines? The cost involved is too great. The questions and excuses are...
Would You Like To Make Your Business More Successful, Risk-Free?
As a business owner how would you like to: Do more of what works and eliminate what doesn’t? Create and implement a successful marketing strategy? Establish a positive and productive working environment? Deliver a consistently higher Return On Investment? A...
Drive More Customers To Your Website With Google AdWords
The world’s most popular and powerful search engine is currently Google. When business owners talk about getting their website onto Page 1, they generally mean Google. So what kinds of businesses could benefit from a Google AdWords campaign? Basically, any business...
How To Use Keywords In SEO
SEO is the process of increasing the online visibility of a website by improving its search engine rankings. This incorporates a number of elements, but as any internet marketing company will tell you, using the right keywords effectively is the cornerstone of any SEO...
How To Find An SEO Company
If you have been trying to manage SEO for your business for some time and just don’t seem to be getting anywhere, it could be time to hire an SEO company. Boosting your search engine rankings can be time-consuming at the best of times, but if your approach is less...
Is e-commerce the safest place to be?
Electronic commerce or ‘E-commerce’ has largely monopolised the consumer market over recent times. Using the growth of the internet and online networks, companies have been able to extend and reach out to a much wider market place. The likes of Amazon and EBay are...
Simple Steps to a Successful Business Website
Internet marketing is fast becoming, if not already become, one of the most powerful tools to businesses around the globe. Some companies are now the largest in the world and rely solely on the internet as its source of business. The marketing of companies over the...
How To Increase Online Sales
If your company’s online business is slow and nothing you are doing seems to be increasing your sales, it may be time to look at making a few changes. Whether it’s re-designing your website, tweaking your product range or maybe even getting in some expert help in the...