The Importance Of Local Marketing
You might think that the increasing use of the Internet to find products and services would mean that there is more onus on companies to extend their influence further afield. In fact, the opposite can be true. With the huge amount of competition out there, companies...
Is Your Print Advertising Campaign Working For You?
Around 70 per cent of business owners who use ‘traditional’ print advertising methods such as newspapers, magazines, trade publications and directories to promote their businesses, do not know whether their advertising is working for them – or not. Perhaps because of...
Cadbury And Oreo: The Benefits Of Combining Strengths
Sometimes, when long-established brands are failing to command the sales, a wise marketing strategy is to use the time-honoured philosophy of ‘strength in numbers’. Mondelez International, the snacks company spun out of Kraft Foods which owns the much-loved British...
Five Ways To Spot A Bad Online Marketing Consultant
More and more people today are turning to the Internet to buy products, find local services or get information. Sadly, the number of people looking to exploit this fact has also grown. With this in mind, beware that if you are looking for an internet marketing...
How Does SEO Help Businesses?
We’ve all heard how SEO can help businesses boost their online profiles by improving their search engine rankings. There’s no doubt it works, if done right, but there are many different strategies and technologies involved these days so getting it right as a novice...
Local Exhibitions Are Perfect For Remote Worker Networking
Finding a consistent stream of new clients can be a challenging prospect, particularly if you work from home. It’s all too easy to slip into your own daily routine and become overly-reliant on your website to pull in new leads, when what you should really be doing...
Could Facebook’s ‘Business Boost’ Initiative Benefit Your Small Business?
How does £80 worth of FREE Facebook advertising sound to you? In May 2012 Facebook launched ‘Business Boost’ with the aim of helping UK small businesses make the most of its advertising platform. In fact, the programme is being rolled out in the UK, France, Germany,...
Why Is Branding So Important?
Branding is the process of differentiating your company so it can be identified as distinct from your competitors on the market. Sadly, in today’s highly competitive marketplace it is no longer enough just to develop and produce outstanding products. It’s a fact that...
Exposing Your Content Online
Possibly the most difficult part of any content marketing campaign actually comes after the creation of valuable, interesting content. Promoting content and getting it seen, heard and read by potential clients and customers is at least as challenging as creating it in...
Content Marketing For Small Businesses
The benefit of content marketing for any business is well documented. Customers receive useful and valuable content absolutely free and in return, become loyal champions of the company, returning with their business time and time again. For large companies this is...