Is Keyword Stuffing Really a Big Deal?
Keyword stuffing has been one of the biggest grey areas of SEO for some time. If not, the dictionary definition of a black-hat tactic to avoid at all costs. But when considering the endless complexities of SEO from a 2022 perspective, is keyword stuffing really such a...
How One Page Websites Can Achieve High Rankings, Google Confirms
In a recent Google Search Central SEO office-hours hangout, John Mueller was questioned on the hotly-debated topic of website authority. Specifically, Mr Mueller sought to address the age-old question of whether a website needs to become an authority in its...
Reciprocal Linking is Not Necessarily Bad
Quite some time ago, Google made its thoughts on unnatural link exchange schemes perfectly clear. The long and short of it being that swapping links for reciprocal benefit was not conducive with quality SEO.A stance which stands to reason, as reciprocal linking paves...
How to Turbocharge Your TikTok Strategy
By early 2019, TikTok had already chalked up more than a billion downloads from the world’s two biggest app stores. Today, it’s the number-one social media app on both by a clear margin.TikTok is renowned for its viral marketing potential, attracting the...
Email Marketing FAQs: Key Questions Answered
An effective email marketing strategy has the potential to deliver an ROI that goes beyond any social media marketing campaign.In this post, we’ll be taking a look at a series of frequently asked questions on the subject of email marketing, which may prove...
Ecommerce Operators in the UK Bear the Brunt of Brexit
It was never in any doubt that Brexit would bring devastating economic consequences for many businesses across the UK. Cross-channel export and import complications are already hitting merchants hard, and experts believe the worst is yet to come. One of the...
Five Ways You Could Be Stopping Journalists to Publish Your Stories
Whether planning an outreach campaign or already in the midst of a PR distribution strategy, here are five more mistakes to avoid when reaching out to journalists: 1. Thinking You Have Creative Control The moment your press release lands in the journo’s mailbox, it...
Is Influencer Marketing Still a Worthwhile Investment?
The more widespread a marketing tactic becomes, the lower its subsequent influence on its target market. Consumers these days are savvy to the attempts of businesses to convince them to act on the basis of marketing messages and associated materials.When any...
Some eCommerce Promotion Ideas to Boost Your Online Sales
For reasons we don’t need to go into, it’s a pretty mixed bag right now for ecommerce businesses worldwide. Online retail in general is booming, but we’re slap-bang in the middle of a period where people are hesitant to spend their money.Hence, anything you can...
Key Video Marketing Trends to Watch For in 2021
In terms of popularity, impact and appeal, video continues to go from strength to strength. It’s been the most influential marketing and promotional medium for some time, and is expected to continue its meteoric rise throughout 2021 and beyond. According to a...