Why outsource your marketing?
To run a successful business in today’s increasingly technologically advanced and globalised marketplace it is essential to develop an effective marketing strategy. Recognising this, many companies are outsourcing their marketing to ensure this is carried out by...
Want More Leads at No Cost Extra to You? Enter Google Places
It used to be that when we wanted to buy something from our friendly local shop owner or dealer we’d automatically reach for the Yellow Pages or Thomson Local. Now we Google it! In fact, a recent survey of business owners by print company Vistaprint, revealed that...
Tips for Budding Marketing Consultants
If you want to be a marketing consultant, bear in mind that the competition for this kind of role is fierce. Marketing has always been a key part of any company’s business strategy, but this is even more the case today in a world where global communication is pretty...
How To Make a Success Of a Small Business
Small businesses are in many ways more vulnerable to market fluctuations than the larger players. Sadly, it is the case today that less than 45 per cent of small businesses stay open after four years of operating, and with the current global financial situation these...
Make online marketing work for you
With the rise and rise of the Internet, many traditional forms of business marketing and advertising are falling by the wayside as companies are opening up their eyes to the opportunities available to them from email and online marketing. By using the Internet...
Shouldn’t You Be Using Google+ Hangouts to Connect With More Customers?
What do the Black Eyed Peas, The Muppets and the technology giant Dell have in common? They are all using Google+ Hangouts to connect with their fan bases. Before you protest, not another social media site! I’m currently on Facebook and Twitter and they take up too...
Use Social Media to Make an ‘Emotional Connection’ that Increases Brand Loyalty
Take a peek in your wallet. How many brand loyalty cards are you currently carrying? It’s reckoned that the average UK household is signed up to 12 store/ retail loyalty schemes – everything from collecting points to save money on your supermarket shopping and...
What does a marketing consultant do? And why would I need one?
In broad terms, a marketing consultant will analyse the market potential for what your business does and help you develop products and services that satisfy the needs of the end consumer. They will also work alongside other members of your team within the various...
Big Ideas for Small Business Marketing
In the EU, a small business is generally defined as one having fewer than 50 employees. Small businesses offer so much potential for offering a truly personal service to your customers, often at very little extra cost. Here are some simple ways to improve your small...
Marketing Companies – Not All Are Created Equal
Googling “marketing companies” will yield you 8,910,000 results (as at the time of writing this piece). These range from the one-man or one-woman bands, to those with a dozen or more staff. Some of these companies will have been around for a decade or more, while...