How to Survive (and Win) the Post-Christmas Lull
There’s always a sting in the tail with the annual Christmas ecommerce frenzy. Things are just about as peachy and positive as it gets for a couple of months, after which comes the inevitable lull. One of the biggest (and most common mistakes) made by...
October 2020 Latest Digital Marketing Statistics
The time has come for us to once again share a few interesting and important facts and figures regarding the world of digital marketing. This time, there are snippets in their regarding livestreaming, personalisation, the travel industry and more. So we’d like to...
The Rise and Rise of mCommerce
Once again, the extraordinary value and importance of mCommerce has been illustrated in the numbers alone. As of right now, approximately 1.6 billion people are known to be using mobile devices to make purchases online. Or to put it another way, that’s more than...
Still Focused Exclusively on Search Engine Rankings?
For much of recent history, it’s been the norm to focus on SERP rankings above and beyond everything else. Which of course makes sense, given the way in which a high position in Google or Bing can result in the most enormous traffic boost for any...
Are You Overspending on Social Media?
Just to clarify one important point, there is technically no such thing as spending too much money on social media marketing. Assuming that every penny you invest is put to valuable and strategic use, investing heavily in social can be highly...
Aiming for the Top-Spot On Search Engines? Time for a Rethink
If your business is involved in SEO, chances are you share the same goal as everyone else. That being, to climb right to the top of the rankings to the number-one position. It’s no secret that the higher the ranking, the more likely you are to win the lion’s share of...
B2B Marketing Statistics you Need to Know
With more online businesses than ever before competing in the B2B space, gaining a competitive edge is the ultimate challenge. On the plus side, recent studies have illustrated exactly what’s needed to stand out from the crowd. Specifically, a series of statistics...
Study Highlights Gen Z’s Retail Preferences and Expectations
Just for the record, Generation Z applies to anyone born from the mid-1990s to the early 2000s…in case you wondered! While much of the world continues to focus on Millennials, a recent study carried out by Marketing Dive highlighted the expectations and preferences of...
Popular Blog Ideas for Your New Business Venture
It’s no secret that blogging has the potential to be an incredibly lucrative business venture. All over the world, bloggers in growing numbers are asking and receiving huge sums of cash as influencers, having earned extensive and dedicated audiences. Technically...
A Roundup of Some Key Digital Marketing Statistics
It’s been awhile since we shared a roundup of digital marketing statistics. So, what better time than right now to do just that?During an interesting couple of weeks, we’ve learned a lot about influencers, mobile apps and automation. The most important and surprising...