The Five W’s (and One H) of Perfect Product Descriptions
By its very nature, the term ‘product description’ is misleading. The reason being that one of the biggest mistakes you can make is to simply describe your products, rather than communicating their primary selling points.When you think about it, you can describe...
Yes, You Do Have Time for Creative Writing
Some writers insist that their busy schedules get in the way of their creativity. Rather than focusing their efforts on quality content, they’re instead left with little to no time to write anything at all. Hence, the copy they come up with isn’t exactly their best...
Five Steps for More Engaging Infographics
The fact that infographics are so uniquely powerful and influential really is a godsend. From a business perspective, being able to pack so much concise and relevant information into such a small marketing material is no less than fantastic. Not to mention the fact...
Confirmed: Speed Matters More than Ever
If there’s one thing every Internet user today has in common, it’s growing impatience. Even if some have at least a little more patience than others, impatience among web users is growing like never before. For the most part, it is taken for granted that both your...
Negative SEO: Protecting Yourself
Statistically speaking, your likelihood of being directly affected by negative SEO is actually relatively low. Nevertheless, it does exist, does happen and does have the potential to wreak havoc with your business.In the simplest of terms, negative SEO refers to...
Five Ways to Wreck Your SERP Score with Google
It seems the one constant in the whole digital marketing landscape over recent years has been the importance of SEO. Or more specifically, achieving solid SERP performance. And as far as the immediate outlook is concerned at least, it doesn’t look as if things are...
A Monthly Checklist to Keep Your Blog On Track
Give your business blog appropriate time and attention and it will reward you for your efforts. By contrast, neglect it and it may bring you nothing but bother.The problem being that while so many business blogs start out great, their respective ‘owners’ sooner or...
Writer’s Block? Where to Look for Blog Post Inspiration
Every now and again, even the most committed and capable bloggers struggle to find inspiration. You’ve every intention of publishing another quality post, but can’t for the life of you decide what to write about. The problem being that this is usually the point where...
Google Latest Algorithm Tweak Shouldn’t Shock Anyone
These days, most online business owners keep a fairly close eye on their SERP rankings. Assuming they count on search engines to send traffic their way, their prominence or otherwise can make or break their businesses. The problem being that every now and then, many...
Essential Marketing Stats from Mid-February
It’s time once again to share a few interesting and important digital marketing stats from the past couple of weeks. Whatever the size and nature of your business, you’ll hopefully find some kind of value in the following: Right to be forgotten of interest to millions...