A Fresh Roundup of the Latest Facts, Figures and Stats
It’s the moment you have all been waiting for – our latest list of interesting and perhaps even useful statistics from the world of digital marketing. 65% of consumers are fed up with irrelevant communication First up, it seems you aren’t the only one who’s well and...
Content Marketing: Why Is It So Effective?
By this stage in time, you don’t need us or anyone else to tell you how important content marketing is. You may or may not be using it to its full potential, but still…chances are you know it’s a big deal. But have you ever stopped to ask the big question: why is...
Using Brand Stories To Connect With Your Customers
How can you ensure that the brand story you tell is one your customers will respond positively to? The answer…well, there are of course enormous differences from one organisation to the next. Nevertheless, there are a few key strategic guidelines to follow, which can...
4 Ways to Avoid E-Commerce Annihilation
Nowadays, it’s often said that in order to be able to survive as a retailer, you need to get involved in the ecommerce revolution. But at the same time, it is hardly difficult to notice how the ecommerce field is already utterly and completely dominated by a few...
Google and Bing Unite to Take Down Piracy Sites
Though it is entirely against the law, piracy is nevertheless big business these days. The majority of people that participate in P2P file sharing aren’t out to make money, but simply to allow others to access their music, movies and so on in a way that infringes...
Creation Vs Collation: The Value of Unique Copy
When it comes to website development, pretty much anyone can source fresh content from elsewhere and publish it on their own website. Which is, more often than not, exactly what the majority of website owners do. From news pieces to relevant articles to videos and...
When Can I See Content Marketing Results?
As much as you probably hate hearing “It depends” in a response to “When will I start seeing the results of my content marketing?”, the simple fact of the matter is that marketers hate saying that even more. Unfortunately, sometimes it is indeed the only true answer....
How Will the Face of SEO Change in 2017?
The beginning of the new year usually raises a variety of questions as to precisely what will happen in the SEO field over the next 12 months. SEO’s landscape has changed dramatically over recent years, but it remains every bit as crucial and powerful as it ever was....
HTTPS Sites Now Account for One Third of Page-One Rankings
According to the results of a new study carried out by Moz, more than 32% of all results to make it to the front page of Google are websites that use the HTTPS protocol. A blog post was published this week which highlighted data gathered the over the past two years,...
How to Instantly Improve Your Local SEO
It’s probably safe to say that most people these days are aware of the importance of local landing pages. As part of a wider web marketing strategy, local landing pages are known to have a direct and enormous impact on everything from bounce rates to conversions. But...