A Few Key Points Regarding Human Raters at Google
Contrary to popular belief, not all that goes on behind the scenes with regard to Google’s SERP rankings is controlled by machines. Instead, there is also a bank of professional human raters at work, charged with the task of determining search results quality. In...
How the Internet of Things will Impact Digital Marketing
Right now, it’s probably pretty safe to say that the Internet of things really isn’t having an enormous impact on your life. You’ve read about it, you’ve been aware of its existence for quite some time and you are continually told it will be the biggest revolution...
Small Business Link Building – DIY Tactics to Try Today
While most small business owners understand the value of link building, the overwhelming majority do nothing about it. Even if they hire others to tackle the job on their behalf, they themselves tend to make no effort whatsoever to contribute to the cause. Which is a...
RIP, Intrusive Interstitials – Webpage Popups: Time of Death, January 10, 2017
If you’re the kind of web user that practically screams with frustration every time screen-covering popups appear…well, you’re certainly in good company. And as you probably know, it is even more infuriating when the same kinds of annoyances appear on a smartphone...
Why Your SEO Strategy Has Hit a Brick Wall
Having invested heavily in an SEO strategy, the very last thing you want to see is a sudden slump. All seemed to be going as planned, only for your website to drop in the SERP rankings for no apparent reason. Of course there is a reason why this happened – it’s simply...
8 Rather Revealing Social Media Marketing Statistics
Regardless of whether you yourself are personally active on social media, you are probably aware of its power and potential in a business setting. Which makes it all the more surprising that a striking proportion of businesses are still making little to no effort...
Some Top Tips For Making Money Online
First, the good news: absolutely anyone can make money online if they learn how to go about it. The not-so-good news? It takes time, effort and a lot of trial and error before you get it right. If you’re a start-up online business with a very limited budget then you...
Video Marketing – A Future Dominated By Video Content – The Numbers You Need to Know
Right now, the vast majority of internet marketing experts are predicting a future absolutely dominated by original online video content. Video marketing may currently be the stomping ground of much larger companies, but research suggests that even the smallest and...
Should I be blogging for my business?
Once upon a time, blogging was just for journalists, fashionistas, foodies and other people who though the world needed to hear what they had to say. Though bloggers became very influential, they remained within the ‘bloggosphere’ and few large corporations jumped on...
Creative And Low-Cost Online Marketing Strategies
With so many companies vying for attention on the online marketplace, it’s becoming harder and harder to get through to your target audience. This is particularly true if you don’t have the seemingly limitless marketing budget of some of the biggest players. But this...