How To Create An Online Customer Survey
With the wide range of free online survey software available today, you will have no trouble finding something to help you gauge the priorities or satisfaction levels of your target customers. But finding the software is the easy part: what matters is that you spend...
How To Increase Newsletter Subscriptions From Your Website
Publishing a regular newsletter is a great way to keep customers updated on the latest events at your company. It can include any new products, special offers or recent achievements. But more importantly, every time you get a new subscriber to your newsletters you...
Tips For Writing Effective Web Content
Writing content for your website is very different to writing for print. Ideally, your visitors will be on the look-out for the kinds of products and services you provide. Hopefully they will have been driven there through an effective SEO or online marketing...
What Are The Most Common SEO Mistakes?
SEO is easy to get wrong. It’s a fact. But when you get it right, it can make an immeasurable difference to your company’s online standing. But a bad SEO strategy can be more damaging than no strategy at all. With this in mind, it’s just as important to learn what not...
How To Respond To Negative Social Media Comments
Social media offers many benefits to companies in terms of marketing and connecting with customers. But alongside this, it does carry the downside that occasionally you are going to come up against some unhappy customers who aren’t shy about sharing their views with...
Twitter Followers: Why You Should Never Fake Them
If you’ve ever been struck by the huge amounts of Twitter followers some of your competitors seem to have, it’s worth pausing for a while before you boil over with jealousy. You may be thinking that your tweets and the information you share are far more valuable, so...
How To Get Ideas For Good Online Content
We’re all aware of the need to keep our website content fresh and relevant for online marketing purposes – ‘content is king’, as they say – but how on earth can you keep coming up with new ideas and keep your business running at the same time? It may seem as though...
Want To Get More Comments On Your Blog?
Blogging is a very simple form of online marketing and it’s certainly one of the cheapest. All you have to do is identify your area of expertise and begin writing informative articles about it. If you’re a business owner this is a way of establishing yourself as an...
How To Turn Your Idea Into A Business
Everyone has a good idea for a business now and then, but how many of us act on them? Sometimes it is the simplest ideas that can ultimately be the most profitable, so if you’ve had a concept rattling around in your head for some time why not try to turn it into a...
The Benefits Of User-Generated Content
User generated content (UGC) is a form of content marketing that is produced by the customer rather than developed and paid for by the company itself. It can come in many forms, from product reviews, guest blogs and social media posts to videos, competition entries or...